[Global Network comprehensive report] According to the British car magazine reported on March 29, in order to implement the European cost-cutting plan, Ford Motor Company will stop production of slow-moving models in June, the news has been confirmed by Ford. As part of its all-round recovery strategy in Europe, the company will stop producing two MPV models, the B-Max and the C-Max.
These two models are said to have been in low sales in the European market for many years. The plant in Saarlouis, Germany, will stop production of the two models by the end of June, and the factory production mode will be adjusted to two shifts, canceling night shifts.
Ford Motor said that these measures will create sustainable and profitable business in Germany and Europe. The Saarlouis plant will continue to produce the Fox compact car, and in order to increase profit margins, priority will be given to higher profit margins such as Active and ST.
This month, Ford announced that it will cut 5,000 jobs in Germany, while reducing jobs in the UK to restructure its European operations and restore financial health. Ford has 53,000 employees in Europe, including 12,000 in the UK. Foreign media expects the company to lay off further staff, close factories and adjust production lines.
Sales of C-Max and the seven Grand C-Max have been slowing as customers turn to SUVs such as Kuga. Last year, sales in Europe were only 53,000, a 21% decrease from 2017.
Post time: Apr-02-2019