[Global Times reporter Zhong Yuhua] On June 22, 2018, Beijing International Exhibition Center welcomed the AIC China International RV Exhibition, the 7th China RV Camping Festival.
In China, RV travel has grown from a niche, high-end vacation to a popular leisure style that is within reach of everyone. AIC witnessed the rapid growth and tremendous changes in the entire RV industry. Nearly 300 top domestic and international RV brands gathered at the show, including Adria, Pilote, Dethleffs (Defoe, Evinheim brand), Coachman, Hobby, Fendt, Bimobil, etc., “Luoyang Evanheim-Recital” As the new Sino-foreign joint venture, it made its debut.
Ewenheim is a German caravan group company, the largest multinational car group in Europe, with an annual sales of five or six thousand. The group now has 16 RV brands and 11 production sites around the world. In the last two years, the group has not only acquired Canadian and British companies, but also cooperated with China Recitation in Luoyang, China, to use China as an entry into the Asia-Pacific market. The first station. Regarding the plan, progress and prospects of the Avonheim RV brand entering the Chinese market, the Group’s chief sales officer, Van Dhahas, and Evanheim Group’s Asia Pacific President and Chief Representative of China’s representative office, Zhang Yujie, at the Avonheim-Range RV in Luoyang He was interviewed by a reporter from the Global Times.
Evanheim Group’s chief sales officer, Van De Haas, said that Evanheim’s branded RV has entered China since 2002. Two years ago, the group and China’s Renowned joint venture, now create a few models of Luoyang’s Evanheim-Range The RV was unveiled at the show. These RVs are designed according to the preferences of Chinese consumers, and the car’s accessories are entirely from Germany. In the future, the production of RV will be put on China. The development in China is divided into three steps: 1. Joint venture production 2. Establishing a distribution system 3. Establishing a procurement system, with Sino-German interoperability and complementary advantages. “The combination of German advanced automotive technology and China’s huge market is the perfect combination. German technology will make Chinese consumers more enjoyable holidays.”
The Evanheim Group, in addition to the familiar “Dethleffs” brand, also has European high-end brands “Hymer”, “Eriba”, “Niiesmann+Bischoff”, “Laika” and the European mainstream brand “LMC”, “ Burstner is more suitable for young people’s brands “Sunlight”, “Etrvsco”, “Carado”; at the same time, the leading brand of North American B-type self-propelled car “Roadtrek” and the full range of brands dominated by the British market “Elddis”, “Xplore”, “Compass”, “Buccaneer”. Evanheim RV is popular in Europe and the United States, and has made sufficient research to meet the needs of Chinese consumers when entering the Chinese market.
Zhang Weijie, president of the Evanheim Group’s Asia Pacific region and chief representative of the China Representative Office, told reporters: “The main force of RV consumption in the Chinese market is young people. They like the colorful interiors and like the beautiful appearance of the RV. This is similar to the Germans. Style, pay attention to the different characteristics of the layout.” In order to win the love of young families, they are introducing sunlight to China and registering Chinese names as “bright”.
Evanheim Group Chief Sales Officer Van De Haas said: “Although our target customers are young people, elderly customers sitting in our cars will feel younger. Chinese consumers are different from German consumers. For British consumers, Canadian consumers, including RVs that are jointly produced with Lange, the RVs entering the Chinese market have changed their interior and appearance from the perspective of attracting Chinese consumers.”
In addition, Ocean De Haas said that they found that Chinese people attach great importance to brand protection. Because the car is related to family health and even life, the first thing Chinese people consider when buying a car is safety, including Dethleffs with more than 80 years of history. The Evanheim RV inside the Telford can be safe and environmentally friendly, although the price will be higher, but this is not a problem. Good products are not afraid of high prices. At present, all accessories including the interior are from Germany. Future support meets standards and some non-critical parts will be purchased in China.
Regarding the near-term and long-term plans and vision of the Avonheim RV brand in the Chinese market, Zhang Weijie, President of the Evanheim Group Asia Pacific and China Representative Office, told reporters: “Avonheim RV plans to occupy China’s high-end in 5 years. 15% of the RV market. The Chinese market is large and there are many levels. We hope to enter from the high end.”
Evanheim Group Chief Sales Officer Van De Haas said: “The core competitiveness of the Evanheim RV brand is: R&D innovation. Our design is at least 20 years behind. For example, we first developed the lift bed, other brands are It is behind us, as well as autonomous driving and electric energy car, which are all leading Avonheim.
Post time: Nov-06-2018