[Global Network comprehensive report] According to data released by the Mercedes-Benz official on February 11, the global sales of Mercedes-Benz in January exceeded 180,000; in China, Mercedes-Benz’s single-month delivery exceeded 700,000 for the first time. The analysis pointed out that Mercedes-Benz global sales in January were mainly affected by the replacement of SUV series.
Mercedes-Benz’s global sales in January reached 180,539 units (down 6.7% year-on-year), which was affected by the replacement of SUVs and compact vehicles. In particular, the B-class, CLA, and GLE models all experienced double-digit declines in sales. Mercedes expects this impact to continue in the first quarter.
At the same time, Mercedes-Benz also believes that the model offensive will bring sales growth in the second half of the year and hit a new high in 2019.
“The performance of last month was lower than the strong data of the same period last year, mainly because of the changes in important models, which is in line with our expectations. We expect that the launch of new models will stimulate sales growth in the coming months. “Britta Seeger, a member of the Daimler Group’s management committee for automotive marketing and sales, also said, “2019 will be a challenging year for the entire industry. But we want to use new models to motivate our customers, especially in the second half. So we The goal is to achieve a small increase in sales and create a new record for the year.”
Mercedes-Benz regional market sales in January
In Europe, Mercedes-Benz sold a total of 57,963 vehicles in January, a drop of 11.2%. In the core market in Germany, sales were 19,296 units, a decrease of 11.9%. The new A-Class has achieved double-digit growth at the beginning of this year and will continue to be particularly popular among European and German consumers.
In the Asia-Pacific region, sales in January were 93,324 units, a decrease of 1.3%. The delivery of 71,697 cars in China’s largest sales market is the best start this year. In addition, this is the first time Mercedes-Benz has sold more than 70,000 units in China in a single month. The main driver of this achievement is the long-wheelbase version of the C and E-class sedan, both of which have achieved double-digit growth.
In the North American Free Trade Zone, Mercedes-Benz sold 26,068 vehicles in January, down 11.5%; in the United States, 22,507 Mercedes-Benz cars were sold, down 11.1%. Among them, C-Class cars are very popular in the US, with sales ahead. There has been an increase in the year.
Post time: Feb-13-2019