On January 10, 2019, Jaguar Land Rover, the UK’s largest automaker, announced a new phase of the “Charge & Accelerate” global strategic deployment. Through this strategic deployment, Jaguar Land Rover will achieve £2.5 billion in cost reductions and cash flow improvements over the next 18 months, thereby increasing the efficiency of the company’s organizational operations.
Jaguar Land Rover actively invests in research and development of future travel technologies in the UK
The “Charge & Accelerate” strategy was officially announced in the third quarter of 2018. To date, the program has identified more than £1 billion in open source and throttling projects, of which more than £500 million has been completed in 2018. The cost optimization that has been achieved will be used for Jaguar Land Rover’s major technological innovation investments.
Prof. Dr Speth, CEO of Jaguar Land Rover, said: “With today’s geopolitical, regulatory changes, industry technology changes and many other challenges, we are taking decisive action to drive long-term growth.’Charge& Accelerate ‘The plan combines efficient measures with targeted investments to protect our future. At the same time, with the growing demand for automation, connectivity, electrification and sharing technologies, these initiatives will also ensure us. Being able to fully grasp the new opportunities brought about by the growing new demand.”
Jaguar Land Rover will further increase its investment in the engine manufacturing center in Wolverhampton, UK, which will produce the next generation of electric drive units (EDUs), based on a new phase of global strategic deployment today. At the same time, Jaguar Land Rover will build a new battery assembly center in Hams Hall, North Warwickshire, England, which will use new production processes and technologies to provide battery packs for future Jaguar and Land Rover vehicles. When the battery assembly center is completed, it will become one of the largest battery production centers in the UK.
Prof. Dr. Speth, CEO of Jaguar Land Rover, said: “With Jaguar Land Rover implementing cost and profit improvement plans, our decisive actions will help the company achieve long-term growth with tension. These initiatives will be Our future development provides strong protection while ensuring our continued significant investments in automation, connectivity, electrification and sharing.”
Through this series of investments and transformation initiatives, Jaguar Land Rover has brought the award-winning Jaguar and Land Rover models to market further, based on growth over the past decade. Last year alone, the company’s global product lineup has expanded significantly, including the New England luxury pure coupe SUV Jaguar I-PACE, the PHEV (plug-in hybrid) derivative version of the Land Rover Range Rover and Range Rover Sport, and recently launched The new Land Rover Range Rover Evoque with next-generation hybrid technology.
Professor Schweed also said: “The next stage of the Jaguar and Land Rover brand story will be the most exciting and challenging new chapter in our history. We will release the iconic Land Rover Defender for a cleaner investment. Smarter, more consumer-friendly cars, electric transformation of our production facilities to create a ‘Made in the UK’ electric product lineup. These initiatives will be important for Jaguar Land Rover to become a globally competitive and thriving company. One ring.”
In 2018, Jaguar Land Rover further promoted its global business presence, including the construction of the latest automotive manufacturing plant in Slovakia and the construction of dedicated engineering centers in Ireland, Hungary and Manchester, England. In the same year, Jaguar Land Rover also confirmed its additional investment in the Solihull plant in the UK to prepare for the launch of the next-generation Land Rover Range Rover and Range Rover Sport.
Embracing the new four is more of a flat, efficient, and competitive organization. Jaguar Land Rover will make assessments throughout the company and is expected to affect 4,500 people in some countries around the world and launch a voluntary separation plan that does not involve China.
The global sales volume is nearly 600,000 units, which is only a slight downward adjustment. The listing of E-Pace and I-Pace is highly favored. Although the sales in the Chinese market are not satisfactory, this is the active adjustment of Jaguar Land Rover in the face of market uncertainty. Pan Qing, President of Jaguar Land Rover China, said: In the future, Jaguar Land Rover will shift from high-speed development to high-quality development in China, and will achieve healthy and sustainable development together with dealer partners.
As the world’s largest and most promising car market, China is critical to the success of Jaguar Land Rover. Jaguar Land Rover’s confidence in the Chinese market has never wavered. Jaguar Land Rover will continue to pursue high-performance principles in China, be performance-oriented, performance-oriented, performance-oriented, and continue to implement Project Charge and Project Accelerate to optimize operating costs and improve overall operational efficiency in China. quality.
In the Chinese market, Jaguar Land Rover will continue to promote the “double engine • dual innovation” future travel strategy and accelerate the strategic layout of ACES. At the same time, in the face of the new development situation of China’s auto market in 2019, Jaguar Land Rover will continue to steadily promote various work adjustments, enhance product strength, strengthen branded and clear-cut floor-to-market marketing, and partners and distributors in China. Work together to build a long-term, win-win and healthy development system.
Post time: Jan-11-2019