[Global News] According to the “Automotive News” European edition report, Ford Motor Company is actively negotiating with the Volkswagen Group to form an alliance to exceed the commercial vehicle field, expand the scope of cooperation, and help Ford reverse the rotation in Europe and South America. Loss and share high technology and small car costs.
Ford Chief Financial Officer Bob Shanks said in an interview on October 25th: “We have a very broad discussion on how to help each other on a global scale. No matter how, no matter how it is. The technology, product division or different regions, our company’s cooperation will not be restricted.”
According to reports, Ford is in the midst of a global restructuring and has abandoned its goal of raising its global profit margin to 8% by 2020. At this time, Ford chose to cooperate with competitors, which is a way to reduce costs and accelerate the promotion of new cars and technologies to the market.
It is reported that Ford and Indian car manufacturer Ma Hengda are also conducting similar negotiations with a view to expanding the alliance between the two sides. The alliance has begun to develop new models including SUVs and electric vehicles for India and other emerging markets.
Bob Shanks said, “No matter whether we cooperate with Volkswagen or Ma Hengda, we have not set the boundary conditions of the cooperation field. Ford is observing the advantages and gaps between the two companies and trying to know how we can do each other. help.”
Ford’s cooperation with Volkswagen and Ma Hengda may further improve Ford’s prospects. Adam Jonas, an analyst at Morgan Stanley, expects Ford to lose $3.6 billion in Europe between 2019 and 2021, making it the least profitable automaker in the European market.
Post time: Oct-31-2018